"Views expressed are personal ones"

Its a common refrain from many Twitter biographies, designed to protect you if what you say doesn’t quite fit; but it’s worth thinking about what protection it really gives.

If what you do means you have to think or speak on behalf of someone other that just ‘you’, can you really separate your brain between work and personal?

Even broader than that, if you need to use the Internet and its easy to find out who you work for, is it simple enough to say any views you’ve shared online are really personal ones?

These are interesting questions to consider as the social web becomes ever more pervasive.

By the time I collect my pension my entire working career will have been lived out online.

The blog posts I’ve written, tweets about talks I’ve given and recommendations from colleagues and clients — they’ll all be accessible to anyone, anywhere and anytime

Whether you believe in 'social media’ or not, if you’re working in an office based job right now and use the internet in any capacity just have a think about the digital footprint you’re going to leave behind, and if there really is such a clear line between personal and professional.