The AOL Way
BusinessInsider published a leaked version of ‘The AOL Way’ over 12 months ago, but I’ve just found it thanks to Clay Johnson’s fab ’The Information Diet’.
It’s a fascinating document which explains the detail behind AOL’s content production business; their farm.
Everything is driven towards getting you to spend more time on an AOL site, generating page views to increase advertising revenue.
As an exercise in ruthless commercial growth it’s very impressive, but it’s also another example of how many large digital businesses are really just an advertising platform.
