Most people really don't understand what a strategy actually is...

Most people really don't understand what a strategy actually is...

Ace post:

Of course, every company says it has a strategy. In fact, I am pretty sure most of them have a document labelled “Our Strategy”, or at least a PowerPoint presentation under that name. But, in fact, not many companies really have one. Here are some of the most common mistakes – or poor excuses for a strategy.