Be a solid all rounder
Bring in plenty of money, but don’t be a Salesman.Educate and instruct, but don’t be a Teacher.Resolve conflict, but don’t be a Mediator.Get hold of the right information, but don’t be a Researcher.Understand the real problem, but don’t be an Analyst.Understand technology, but don’t be a Developer.Get things does to time, budget and quality, but don’t be a Project Manager.Craft your words, but don’t be a Writer.Connect meaningfully with those that matter, don’t be ‘Doing Social Media’.Know what makes something desirable and delightful, but don’t be a Designer.
Be a solid all rounder.
